01 Company Profile
CLIQ Digital (www.cliqdigital.com) is a leading digital lifestyle company, providing consumers worldwide with streaming entertainment services. Members get unlimited access to music, audiobooks, games, sports and movie content. The core business of the Group is the online direct marketing of its streaming entertainment services to consumers globally. In 2019 CLIQ Digital realized over 90% of its sales in Europe and North America. CLIQ Digital’s headquarter is based in Dusseldorf and has offices in Amsterdam, London, Paris, Barcelona and Tequesta, Florida. The Group employs approximately 100 staff and is listed in the Scale (30) segment at the Frankfurt Stock Exchange (ISIN DE000A0HHJR3).
02 Outlook 2020
Double Digit Growth
With the focus on our own media buying, investments made in content, the expansion in credit card payment processing and our international team of creative, energetic and motivated people, the CLIQ Digital Group has positioned itself to scale its activities and realize significant growth in the year 2020.

For the year 2020 CLIQ Digital is aiming at a strong organic growth in EBITDA, revenues and marketing spend (one of CLIQ Digital’s important KPI’s). The board is confident that the CLIQ Digital Group is able to realize an EBITDA of at least EUR 15.0 million for the year 2020 with expected gross revenues of > EUR 105.0 million and a total marketing spend amounting to > EUR 33.0 million.

The CLIQ-Factor, representing the ratio of revenue to costs per customer as a key indicator for measuring the profitability of new customers, is expected to increase from 1.51 in the year 2019 to 1.58 for the full year 2020. It is expected the customer base value will grow to at least EUR 34.0 million at year end 2020.

 

  2019 2020 Delta %
Gross revenue EUR 63.1 Mio > EUR 105.0 Mio 66%
Marketing spend EUR 22.2 Mio > EUR 33.0 Mio 50%
EBITDA EUR 5.8 Mio > EUR 15.0 Mio 161%
CLIQ-Factor 1.51 1.58  
Customer base value EUR 26.0 Mio ≥ EUR 34.0 Mio 31%
03 Long Term View
While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook.” The new era of streaming entertainment is likely to be very big and enduring also, given the flexibility and ubiquity of the internet around the world.
 
Streaming entertainment is expanding rapidly because of:
  • Ecosystem growth: the internet is getting faster and more reliable, while penetration of connected devices, like smart TVs and smart phones is also rising.
  • Freedom and flexibility: consumers can watch content on demand, on any screen, and the experience is personalized to individual tastes.
  • Rapid innovation: streaming entertainment apps have frequent improvement updates and streaming is the primary source of (video) content.
  • Increased and enhanced creation of digital content and willingness of content owners to license their content.
We are about flat-fee, unlimited viewing, without being disturbed by advertisements. We are not a “single content category” company that streams only movies or only music. We offer the main content categories (music, audiobooks, sports, games and movies) as one package for a fixed price. We are an all-in-one streaming entertainment network. 
 
According to Digital TV Research global SVOD subscriptions (Subscription Video On Demand) will increase by 519 million between 2019 and 2025 to 1,161 million – or up by 81%. The total will climb by 170 million in 2020 alone. The global business data platform statista.com is expecting that SVOD revenue segment will amount US$ 27.6 billion in 2020, a growth of 14% compared to 2019 and an annual growth rate (CAGR 2020-2024) of 4.1%, resulting in a market volume of US$ 32.4 billion by 2024.
 
We started in 2003 selling static black and white logos for Nokia mobile phones, advertised on television. Over the following decades:
  • Digital content has evolved
  • Internet enabled devices have evolved (including mobile phones)
  • Advertising has evolved
  • (Telephone) networks have evolved
  • Consumer behavior has evolved
These changes will continue in the years to come and we are very excited to be part of this evolution. We will continue evolving and being a leading streaming entertainment multinational.
04 Investor Presentation
Investor Presentation